GIVE YOUR AUDIENCE WHAT THEY WANT.
CONTENT THAT ADDS REAL VALUE.
Everyone today is talking about it - content, content, content. But what kind of content is best for your business, and how can it help you to achieve your goals?
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Content can help to build an engaged audience, can help you create loyalty, or can do something as simple as drive your brand awareness. Either way, you've got to give the people what they want.
Otherwise, they'll definitely smell something fishy.
ASK US HOW HOSTING A TROPICAL WEDDING HELPED MAKE SANDALS A SUPERBRAND.
THREE YEARS IN A ROW. THAT'S CONTENT.
The year was 2007 and I was headed off to the Bahamas to host a wedding - my own.
The Sandals brand always stood for love, but it was time for it to stand for destination tropical weddings too. To that end, we worked with a UK network TV station to film a series of 3 episodes, that was around "How to Plan your Dream Destination Wedding".
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At the time, content marketing was largely unpopular and many thought we were mad. Perhaps we were a little?
But within 2 years after the show aired on TV and through digital channels, their honeymoon business absolutely took of. We supported it with a "How To" magazine, and never looked back. Sandals is still the number 1 destination weddings provider in the Caribbean, and a lead provider of destination weddings in the USA and UK.
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We can help you do the same.
